Founded in 2007 ,  Goodform is a Swiss online retailer of design furniture and accessories in the high-end segment.

The company has pioneered design e-commerce in Switzerland and has become the leading online interior design store in the german Switzerland and Lichtenstein.

Goodform benefits from an exclusive brand portfolio.

In 2022, along with a former McKinsey team specialized in digital venture, we participated to a Leverage Buy-In (LBI) of the company to diversify and accelerate the growth of the business.